For this year’s Black History Month celebrations, Action for Race Equality has been supporting the “Reclaiming Narratives” theme. As part of this initiative, Business Coach and Routes2Success role-model, Bayo Igoh, contributes to the ongoing conversation about reshaping how we view Black history and culture.
When considering what story, history, or experience I would most like to reclaim, the narrative of African entrepreneurship and business leadership stands out as an area that is often overlooked but critically important.
Reclaiming Africa’s Business Legacy
Throughout history, Africa has been home to some of the world’s most innovative business leaders and thriving economic centres. From ancient empires with vast trade networks to modern-day multinational corporations, African entrepreneurship is a rich and powerful story that deserves greater recognition. However, this legacy is often underrepresented in mainstream history and business discussions, reinforcing the harmful misconception that successful business leadership is predominantly a Western phenomenon.
By reclaiming this narrative, we can highlight Africa’s long-standing tradition of entrepreneurship, innovation, and strategic business leadership.
Take the Kingdom of Aksum (modern-day Ethiopia and Eritrea). This was a major trading empire from the 1st to 8th centuries CE, connecting Africa to the Mediterranean and Asian worlds. Similarly, Mansa Musa of Mali, the 14th-century ruler, is often regarded as the wealthiest person in history, with his empire flourishing due to his strategic business policies and robust trade networks.
This narrative of Black business acumen is not limited to the past.
Trailblazing figures like Madam C.J. Walker, one of America’s first self-made female millionaires, and Reginald F. Lewis, the first African American to build a billion-dollar company, showcase how Black entrepreneurship has continued to thrive and evolve. Contemporary leaders, like Zimbabwe’s Strive Masiyiwa, the founder of Econet Wireless, embody the spirit of innovation and resilience that has always been part of African business culture.
Madam C.J. Walker (driving) with (left to right) her niece Anjetta Breedlove; Madam C.J. Walker Manufacturing Company factory forelady (manager) Alice Kelly and Walker Company bookkeeper Lucy Flint
The Kingdom of Benin: A Story of West African Entrepreneurship
As the son of Nigerian parents, I am particularly fascinated by the Kingdom of Benin, located in present-day Nigeria, which flourished from the 13th to the 19th centuries. Benin City was not only an urban marvel but also a hub of commerce that impressed European traders and explorers.
The Kingdom’s traders mastered long-distance networks, dealing in goods such as palm oil, textiles, and intricately crafted brass works. The Oba of Benin (the king) implemented forward-thinking trade policies that allowed the kingdom to prosper economically and culturally.
Benin kingdom – Warrior and attendants
Metropolitan Museum of Art
The renowned Benin bronze and brass casting industry is another testament to the kingdom’s business and creative prowess. These intricately designed artefacts were not only symbols of wealth and status but also products of a highly skilled and organized trade economy. The kingdom’s ability to leverage local resources, develop a sophisticated workforce, and engage in international trade serves as a powerful example of African entrepreneurial success.
For modern entrepreneurs, especially those of African descent, the Kingdom of Benin offers valuable lessons. It reminds us of the importance of investing in local skills, fostering innovation, and creating sustainable business models that are connected to the community. These principles remain relevant today as we navigate a global economy that increasingly values ethical, inclusive, and community-driven business practices.
The Importance of Reclaiming This Narrative
Reclaiming the narrative of African entrepreneurship is not just about honouring the past—it’s about shaping the future. When we highlight these stories of success, innovation, and leadership, we empower future generations of Black entrepreneurs to see themselves as part of a proud legacy. This shift in perspective can inspire young people to pursue their business ambitions, knowing that they stand on the shoulders of giants.
Moreover, reclaiming this narrative challenges stereotypes and biases that continue to exist in the business world. It forces us to broaden our understanding of what leadership looks like and encourages a more inclusive and global view of success. This, in turn, fosters cross-cultural collaboration, allowing for new ideas and opportunities to flourish.
A Legacy That Inspires
As a business coach, I draw inspiration from stories like that of the Kingdom of Benin and other examples of African entrepreneurship. They remind us that leveraging local resources, fostering skilled craftsmanship, and implementing strategic trade policies can lead to lasting economic success. These lessons are as relevant today as they were centuries ago, and they offer modern entrepreneurs a blueprint for building businesses that are sustainable, innovative, and connected to their communities.
The Future
Reclaiming the narrative of African entrepreneurship can serve as a powerful catalyst for future business leaders and innovators. By recognising and celebrating the rich history of Black business acumen, we provide a foundation of pride and possibility for aspiring entrepreneurs. This reclaimed legacy offers role models and success stories that can inspire young leaders to embrace their heritage, think globally, and innovate fearlessly. Empowered by these stories, future entrepreneurs can build businesses rooted in creativity, community, and long-term sustainability.
By reclaiming this rich history, we can not only change the way Black business leaders are perceived but also inspire the next generation to dream big and achieve even more.”
As we continue to share and celebrate these narratives, we pave the way for a more inclusive and empowering vision of business leadership—one that reflects the diversity of our shared history and culture.
Author: Bayo Igoh, Business Coach and Routes2Success role-model
Find out more about Bayo on his website
