Popcorn TV is an online hub that provides a safe space for children aged 4-11 to explore extracurricular activities and learn new skills.
Before joining the Inclusive Entrepreneurship Programme, Charlotte and Tara had already done a lot of market research and been in touch with schools to gage interest in their business idea and whether primary schools would be willing to pay for their students to have a subscription to their site.
Following positive feedback, they were keen to begin developing their business, and the grant funding on the programme was essential for them to start this. A major way in which it helped was enabling them to develop a proof of concept which they can use to apply for more funding to create the website. They also used the funding to pay artists to create content, equipment and space hire, and marketing.
Charlotte and Tara also found the other support offered on the programme to be necessary as it covered all areas of business, especially focussing on the ones they did not know about. They engaged with all activities, and found the one-to-one consultancy especially useful as it “pushed and focussed us in the right direction that [we] wouldn’t otherwise [have been].”
Attending the networking event was a particular highlight for them on the programme, as it allowed them to connect with the other businesses and hear the experience of others in a similar place to them.
The biggest take away they have is that their current way of thinking after being through the programme activities has enabled the proof of concept to be created and to create a manageable and viable budget to know how to get funding in future stages.