Diamanti London is a fun fashion brand that creates outfits inspired by carnival costumes.
Jada joined the Inclusive Entrepreneurship Programme because she had already had success in selling outfits that she created to friends and on social media, but realised she needed the funding and branding to launch her business properly.
Using the grant from the programme, she was able to buy fabric to make outfits to sell, branded packaging, social media advertising, storage space, hire a photo studio where her friends modelled her clothing, industrial equipment, including a sewing machine and an iron, and a website address.
She has since launched her website, meaning she can take orders online, and is extremely busy keeping on top of the business.